How Voxo Media built Trenz from zero into a performance-led sports and casual footwear brand — with 5.5X* ROAS on Meta and 8.5K Instagram followers in 90 days from launch.
India's footwear market is dominated by category giants — incumbents with massive awareness budgets and decades of shelf presence. Trenz had a compelling product and zero brand recognition.
The challenge: launch a new footwear brand that punches above its weight from day one, without a luxury-brand marketing budget.
The brief didn't allow sequencing — Trenz needed brand presence and conversion performance at the same time. We built a system where brand-building content and performance-optimised ad creative fed each other.
Full launch identity — visual direction, brand collateral, and the visual language that set Trenz apart from mass-market footwear.
Instagram strategy, content calendar, and community-building from zero — designed to reach 8.5K followers in the first 90 days through brand content and targeted growth.
Cost-per-sale campaign structure on Meta — creative designed to earn attention then drive purchase, tested and iterated weekly with tight feedback loops.
Multiple creative variants tested in the first 4 weeks to identify the formats and messages that drove the lowest CPS and highest ROAS.
Instagram was identified as the best-performing placement. Media budget consolidated for efficiency, then scaled once the winning creative and audience set was confirmed.
Visual direction, brand collateral, and the design language that positioned Trenz above its price point.
Instagram strategy, content calendar, creative production — 8.5K followers in 90 days from zero.
Ad creative built to stop the scroll and convert — tested weekly, scaled when proven.
Cost-per-sale campaign architecture — every rupee directly tied to a sale, not just a click.
Custom audience builds, lookalike modelling, and placement testing — Instagram emerged as the clear winner.
Once the winning creative and audience set was identified, phased scale execution without ROAS degradation.
The footwear category is intensely visual — but attention without conversion is expensive vanity. We built Trenz to do both: brand creative that earned organic attention, performance creative that converted it.
The CPS model meant every rupee of spend was accountable. The 5.5X* ROAS came from creative iteration, not media buying tricks.
