04 — Performance & Digital

Every click.
Every rupee.
Accounted for.

We don't run ads. We build growth machines — from first impression to repeat purchase, every touchpoint is engineered to return more than it costs. Data and creativity working together, always.

Avg ROAS delivered
8X+
Peak ROAS achieved
12X*
Brands scaled
60+
Categories active
15+
What we do

Performance is a system,
not a campaign.

Most agencies run ads. We build compounding growth systems — where every creative, every audience, and every rupee of spend is part of a machine that gets more efficient over time. If it doesn't convert, we don't ship it.

01 — Paid Social

Meta & Instagram

Full-funnel Meta campaigns — awareness through retention. Creative-first approach that keeps CPMs low and CVRs high.

02 — Search

Google & YouTube

Search, Shopping, Performance Max, and YouTube — intent capture at every stage. Built for brands that want every search to end with them.

03 — Marketplaces

Amazon & Flipkart

Sponsored Products, DSP, and listing optimisation. We've delivered sub-10% ACOS in India's most competitive marketplace categories.

04 — Creative

Performance Creative

Creative is the variable that controls performance. We build and test thumb-stopping creative that earns attention before asking for a click.

05 — Retention

CRM & Retention

Email, WhatsApp, and push — retention flows built to keep customers coming back. The cheapest customer is the one you already have.

06 — Analytics

Data & Attribution

Custom dashboards, attribution modelling, and monthly reviews. You'll always know what's working, what's not, and what we're doing about it.

Proven results

Numbers we've actually delivered.

12X*
ROAS
Biryani By Kilo
8%*
ACOS
Biryani By Kilo
5.5X*
ROAS
Trenz
5X*
ROAS
Happilo
₹12Cr+*
Online Sales
Signature Home
How we work

Six weeks to a machine
that compounds.

01
Audit & Baseline

We start by understanding what exists — what's working, what's wasted, and where the ceiling is.

02
Audience Architecture

Customer personas from data, not assumptions — mapped to each platform's native behaviour.

03
Creative Strategy

Performance starts with creative. We brief, produce, and test messages before spending at scale.

04
Campaign Architecture

Full-funnel structures — awareness through retention — built for the algorithm and for humans.

05
Test & Iterate

Weekly creative testing loops. Every variable is tested. Winners are scaled. Losers are killed fast.

06
Scale & Report

Monthly reviews. Transparent reporting. Every decision explained in plain terms, no excuses.

Platforms

We're fluent across
every channel.

Meta AdsInstagramGoogle SearchGoogle ShoppingYouTube AdsPerformance MaxAmazon SponsoredAmazon DSPFlipkart AdsSwiggy / ZomatoWhatsApp CRMEmail AutomationSMS RetargetingProgrammatic Display
Smart performance
Data & Analytics
Every rupee accounted for
AI performance
AI-Powered Creative
20x more variants tested
Celebrating performance results
Peak ROAS: 12X
Biryani By Kilo benchmark
Common questions

Things people ask
before we start.

What's the minimum budget you work with?
We typically engage with brands running ₹3L+ per month in ad spend, though we've launched brands from scratch with smaller budgets when the brand opportunity is strong. Budget isn't always the deciding factor — talk to us.
Do you handle creative or just media buying?
Both, always together. Creative is the #1 performance lever, so our performance team works directly with our creative studio. You don't get a media buyer who briefs an agency — you get one team that owns it all.
How long before we see results?
Typically 4–6 weeks for initial data signals, 8–12 weeks for a fully optimised campaign. We're transparent about what the learning phase looks like at each stage.
Do you work on retainer or project basis?
Performance work is always on retainer — it's a compounding system. The longer we work together, the better the results get as we accumulate data and creative insights.
Which platforms do you specialise in?
Meta and Google are our primary platforms. We're also strong on Amazon and Flipkart for D2C brands, and we do WhatsApp and email retention as part of the full funnel. We go where your customers are.
Keep exploring

The rest of what
we do.